REACH

Brands want to be where their best consumers are, and get more of them. More precisely they want to influence, communicate and engage them in a significant way. The difficulty lies in meeting these brand goals by being present in brand safe environment and using targeting techniques which minimize any spill.

Reaching out to more than 50% Audience across APAC, We are one of the leading Audience channels helping Digital Marketers meet their Brand RoI Metrics by providing Media services across Display, Social and Email. Our Audience Network help you grow and enhance your brand while engaging your customers to drive into your sales funnel.

Audience Network USP

  • Top 3 Leading Audience Delivery Channel in region
  • 70%+ Inventory in Large Display Ad Formats helping drive higher communication visibility
  • 60%+ Inventory Above the fold helping deliver premium placements
  • 1000's of advertiser campaigns execution experience as input to deliver Brand metric RoI

Rich Media  - Display Network

Power of Internet lies in providing Multimedia with Engagement. Tyroo Rich Media offerings on Audience network help Marketers to create highly engaging communications with elaborate messaging, pictures and sound.

Things you can do
  • Using XML/RSS feed Drive real time Multiple catalog listing and use display network as off shelf advertising across multiple properties
  • Increase communication and multi product visibility which improves quality of traffic driven 3X by decreasing bounce rate, click to visit ratio
  • Use Video to increase ad effectiveness and increase brand recall
Sample format
  • Snapdeal.com Catfish creative
  • Letsbuy.com expandable banner
  • Microsoft IE Voodo Banner Sample

Targeted Audience – EDM databases

With digital marketers looking to reach out to unique targeted audiences, Tyroo moves beyond display to work with publishers directly by analyzing their registered audience base and using their influence and platform to deliver brand communication.

Combine various targeting parameter by going beyond the usual gender and age by targeting using buying and internet consumption patterns

Things you can do
  • Using Tyroo E-commerce channel publishers target users basis following parameters
    • Purchase Type
    • Purchase Value
    • Repeat Purchase Behavior
  • Using Tyroo Finance Channel publishers target users basis
    • Income groups
    • Portfolio metrics
  • Other available Audiences
    • Professionals – CA, Lawyers, IT
    • SME/SMB
    • Auto Interest groups
    • Women
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